Not having a consistent brand voice will just leave the reader confused and could even lead to the loss of a customer.

Especially if your content is going to be seen on a bunch of different platforms, channels or social media networks. These designs inspire me. With the 5 primary colors breaking down the somewhat long guide into manageable chunks of information. The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. Or some fun facts about the founders that may have influenced your current visual brand. For some examples of brand guidelines, in use and behind the scenes, check out 36 Great Brand Guideline Examples from Content […]. Source: Netflix.

Many people open stores and they succeed. They clearly went through and extensive process to lay their ground rules: so much so, that they color-coded their voice guidelines. Macaroni Grill This gorgeous brand manual, evocative of a restaurant menu or even an artist's sketchbook, was made, in part, to redeem the Macaroni Grill brand from an ignominious demise. This should take the guesswork out of using tints and shades in the future as well. Not only will this help the reader navigate through your content. There are 2. The new logo is either a blue-on-white or white-on-blue bird with some controlled allowance for a white bird on a muted photograph. This statement is especially useful for entrepreneurs or founders, but smaller brands can also utilize it.

And there is a large amount of fribble and flummery in their clip art four-armed businessmen, camels erupting in magic and sparks to enhance the Skype layouts. Request A Demo. But if the branding you choose is too close to your competitors, all this work will be a waste. Click the link below to see how much you can manipulate the brand. It may be the first manual I've ever seen where "sadness" is a message they actually want to convey. From their brand colors to the motto and even the headers of each page. These are just a few of the many brand guidelines that I found interesting available on the internet. Filecamp is pretty cool! For this reason, your buyer persona should also appear in your brand style guide.

Fun Illustrated Branding Guidelines Example Over the past few years, there has been a huge increase in brands using hand-drawn illustrations. By definition, a buyer persona is a fictional representation of your ideal customer. New to visualizing data? This brand guide template uses a ton of visual content to tell a compelling story about both the company and its goals. I really appreciate. By using our website, you agree to our privacy policy. Especially because a consistent brand is very important if you are hoping to raise money or gain the trust of new volunteers. These brand guidelines, which are built upon a rich tradition of imagery, slogans, and trademarks, are a perfect example of how an organization with many products and variations can clearly and succinctly build a cohesive brand platform that integrates common design elements into disparate categories of symbolism.

These examples can help you keep a very consistent brand identity on social media as well. In the brand guide template above, a branded font is used in each page header. Medium emphasizes both typography and color in its brand style guide. Source: Standards Manual. The company implements the same straightforward approach in its brand identity guidelines as it does in its user interface. There are 2. View the discussion thread. I also like how prevalent it is in the graphic, which also shows that they take this statement very seriously.

Speaking of your brand, here are a few tips as you create your own guidelines. At Lucidpress, we're obsessed with branding, and we keep a close eye on what iconic companies are doing to maintain—and to change—their brands. It is mathematical, an ode to geometry. For food companies, photography can be a make-or-break. The BSA's brand manual, therefore, offers a lot of hand-holding, as it might be the only brand manual these volunteers will ever see. Great compilation! Dropshipper Tze Hing Chan, like m Maybe one that you worked on? Free Resource:.

For a young business, this might feel like a steep investment, but as you know by now, your brand is a huge deal. What are brand guidelines? These designers choose to use a bold photo that feels very serious and professional. To make sure that everyone is on the same page from day one, I would recommend creating a brand positioning document before working on your full brand guidelines. We see wild exuberance—some faces calling to mind the passion and thrill of winning, others exuding the primal tension of a coming riot. The new logotype—the sans serif that appeared last year—is imbued with "childlike simplicity" a Google video shows the new logo being written as though it was on a grammar school's middle-lined paper. Source: Issuu. Make sure they are easy to find, like the Facebook brand guidelines did above.

The latter describes and shows how the brand interacts with partner brands, such as Star Wars. Free Resource:. Source: Microsoft. Use your brand colors and fonts in section headings, as well as in your explanations and descriptions. Marketing Article. A lot of the time, you can distill this information down to one page, like in the brand guidelines examples below. These standards are generally unrecognized by the public until you line them up side by side, but […]. Post Comment. I really appreciate. Give it a shot at 1Brand.

Company: OntraPort. Use your brand colors and fonts in section headings, as well as in your explanations and descriptions. Many people open stores and they succeed. Not only do they have to make sure the branding works on a ton of digital platforms, but also in the real world. Source: Cisco. It's all very organized and, while not rigid, it's cohesive. They use cold and dark backgrounds to make sure the food is the star of the show. At pages, the guide describes countless logo placements, color uses, and supporting designs. Brand Your Guidelines 4.

I think they did a great job with the rebrand. Click the link below to see how much you can manipulate the brand. The triangles fitting together shows how the colors will interact. Fun Illustrated Branding Guidelines Example Over the past few years, there has been a huge increase in brands using hand-drawn illustrations. Asana definitely sticks out as the best one for me. Toggle navigation. Free Resource:. I wanted to highlight them because they have done a great job of creating and maintaining a visual identity. Medium emphasizes both typography and color in its brand style guide. Optus is a cellular services provider in Australia, so you may not be familiar with their name or brand.

Barbican, an art and learning center in the United Kingdom, sports a loud yet simple style guide focusing heavily on its logo and supporting typefaces. The color palette is opened wider: allowing three shades of blue, orange, yellow, and two shades of green. Why HubSpot? And there is a large amount of fribble and flummery in their clip art four-armed businessmen, camels erupting in magic and sparks to enhance the Skype layouts. A personal statement can go a long way in helping your audience understand your brand. Brand guidelines, also known as a brand style guide, govern the composition, design, and general look-and-feel of a company's branding. Hornall Anderson went with a very simple black, white, and blue branding. Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and security. Audi is a household name around the world, which means that the brand is replicated and promoted in thousands of places.

This new brand focuses on being trustworthy, professional, and insightful, while still maintaining that feeling of approachability that Google customers have come to love. Modern Color Palette Brand Guidelines Example Every brand is going to include their company colors in their brand guidelines. The new logo is either a blue-on-white or white-on-blue bird with some controlled allowance for a white bird on a muted photograph. Hornall Anderson went with a very simple black, white, and blue branding. This is a really useful tool and a great way to begin a style guide. The company takes website visitors page by page through its brand's vision, mission, strategy, and even its promise before showing users their logo and allowing them to actually type using their proprietary typeface, "CiscoSans. Thank you — thank you. Nonetheless, the brand does a fantastic job of breaking down every last color code and logo placement you can find -- from the building itself to the advertisements promoting it.

Optus is a cellular services provider in Australia, so you may not be familiar with their name or brand. This extra element to their visual brand helps make their content distinct from other brands. Such a great collection of branding guidelines. If your company has a ton of different fonts make sure to specify when or where they should be used. Using branded elements to carry throughout all of your brand collateral reiterates brand stability. Every brand is going to include their company colors in their brand guidelines. Brand guidelines can dictate the content of a logo, blog, website, advertisement, and similar marketing collateral. You can also keep a guide like this on your desktop or save it to your Google Drive for easy access.

Brand guidelines, also called a brand style guide, are essentially an instruction manual and rule book on how to communicate your brand. Also, once the user clicks on the desired portion, those pages are very clean and visually legible. Please feel free to follow the links I have provided to the either the companies or agencies to see some other amazing projects. Optus is a cellular services provider in Australia, so you may not be familiar with their name or brand. Urban Outfitters, a lifestyle retailer, is all about edgy designs and quirky product shots in its visually creative style guide. Jones Soda's brand is eccentric and unconventional. The company also includes a large color palette with each color sorted by the product it should be shown on. Color palettes that feature multiple colors often dedicate specific colors to specific types of marketing content.

It includes a series of ready-made folders where you can upload and share logos, layout instructions, executive team photos, and other brand related assets. The following list is our picks for ten great brand guidelines. It's not a bird, it's a symbol of Twitter. If there are certain patterns or swatches you want designers to use in your graphics be sure to include them in your brand guide. Cohesive Brand Guidelines 2. Featuring a five-code color palette, this "laid back," "friendly," and "modern" brand has a number of secondary logos it embraces in various situations. You may think you have hit all of the nails on the head, but remember how many swings it took to do so. So the people over at Disqus decided to create a short video that shows the perfect way to pronounce their name. Google Marketing Platform 6.

Standing out in the market is one of the main reasons that you are creating a visual brand in the first place. Having a bunch of random messages, ideas, or visuals coming from people working at the same company is never good for consistency. In this space, brand consistency can make or break your organization. Why not show exactly how a font would look in all your brand colors with a single click? It can include details related to your customer's age, gender, job title, and professional challenges. It shows them that they are reading a new piece of information, without spelling it out for them. From the title page, we're immediately introduced to the theme of this brand with large, blocky, all-caps words standing boldly against a backdrop of football players who just might be taking their celebration a little too far. While the idea of a brand manual might at first seem restrictive, mandating what you should and shouldn't do, the reality is that good guidelines tell a story and create a character for your company. To avoid this fate, you should definitely include a section which shows how to correctly space your graphics. Hire yourself and start calling the shots.

Jump to Section… 1. Taking the step to further promote your brand voice with reminders around the office is a great cue to take from IT Job Board now known as Dice. Typography is another visual element of your brand style guide, but it isn't just the font you use in your company logo. A good example is the now off-the-air Meerkat Manor, a show that, through clever screenwriting and narration, turns a nature documentary into a soap opera full of intrigue, romance, and betrayal. Jones Soda's brand is eccentric and unconventional. Guidelines are especially helpful if you partner with other businesses that will be using your visual brand elements, like in promotions and advertisements. In this brand guidelines template, they use an entire page just for that! That is why I would recommend including a lot of information and visuals about why certain brand decisions were made.

Filecamp is pretty cool! Get new content marketing tips via email:. Spotify's color palette includes three color codes, while the rest of the company's branding guidelines focus heavily on logo variation and album artwork. Brand guidelines, also called a brand style guide, are essentially an instruction manual and rule book on how to communicate your brand. Optus is a cellular services provider in Australia, so you may not be familiar with their name or brand. Some brands may use an internal team, or outsource it to another company. With one of these templates you can quickly outline your brand fonts, colors palettes and other high level brand requirements. And, lucky for us, many of these companies post their brand manuals online, giving us an inside look at how they do what they do: what fonts, logos, inspirations, and philosophies they consider essential to their brand. Each image that they used helps convey the mood, values, and subjects of their brand.

The following list is our picks for ten great brand guidelines. See all integrations. Source: Microsoft. You can also keep a guide like this on your desktop or save it to your Google Drive for easy access. Not only will it outline exactly how visual branding should be used, it can provide some insight to the history or culture of the company. Only then does the style guide delve into its logo positioning on various merchandise. And for each logo and trademark asset, there are ample do's and don'ts to advise the layman on how to move forward. While some logos and brand images might seem random, savvy companies create them with specific strategy and meaning. Barbican, an art and learning center in the United Kingdom, sports a loud yet simple style guide focusing heavily on its logo and supporting typefaces. His name is Freddie, if you were wondering.

Consistent icon usage is probably very important to them because it helps readers or travelers recognize and utilize their content instantly. So in their branding guide, they have a section dedicated to using a monkey correctly. Or just brands that take a very minimalistic approach to design and branding. Having a bunch of random messages, ideas, or visuals coming from people working at the same company is never good for consistency. Its guide also include details related to the company's "Purpose" and "Product Principles. I wanted to highlight them because they have done a great job of creating and maintaining a visual identity. These brand guidelines, which are built upon a rich tradition of imagery, slogans, and trademarks, are a perfect example of how an organization with many products and variations can clearly and succinctly build a cohesive brand platform that integrates common design elements into disparate categories of symbolism. The way their branding subdomain is set up allows the user to only see what they need; rather than, having to rifle through a few dozen pages.

You can use the same approach to outline how your brand colors, fonts, or other elements fit into your brand mission, voice and tone. It includes a series of ready-made folders where you can upload and share logos, layout instructions, executive team photos, and other brand related assets. Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and security. Depending on the size of your nonprofit, you could probably just create simple brand guidelines. Grid-Based Brand Guidelines 7. The book explains marketing terms that the average scoutmaster or den mother might not be familiar with. This manual is one of the best brand guidelines examples when it comes to leaving no stone unturned. It also gives them a preview of what they are going to find in your brand guidelines! If you work for an extremely creative brand, like Venngage, your branding guidelines should reflect that. The company offers a simple set of rules governing the size, spacing, and placement of its famous capitalized typeface, as well as a single color code for its classic red logo.

Otherwise, the strong visual brand that you have built up could fall apart because of inconsistent branding. As you can see, the main font color changes with each background to help ensure the logo can be seen. Nike places so much importance on branding, they gave their football equipment its own brand manual. Gretel has some beautiful transitions mixed with textures, lines, photos and text in their case study. Skype, now owned by Microsoft, focuses primarily on its product phrasing and logo placement. Related Business ideas Podcast. We're committed to your privacy. Request A Demo. You may have a simple color palette with two or three branded colors already selected but it can always be added to! Creating an efficient design language across your company should be the main goal of your new brand guidelines.

How do you convey your company culture to prospective employees and fans of your brand? Dropshipper Tze Hing Chan, like m Speaking of your brand, here are a few tips as you create your own guidelines. Overview of all products. The color palette is opened wider: allowing three shades of blue, orange, yellow, and two shades of green. I think they did a great job with the rebrand. Dropshipping Video. So the people over at Disqus decided to create a short video that shows the perfect way to pronounce their name. Maybe one that you worked on? Black One Page Brand Guidelines Poster I may be a little biased here because black is my favorite color, but I think it makes a great background for many brand guidelines templates.

Hire yourself and start calling the shots. Originally published Feb 4, PM, updated February 06 While the first two colors of your color palette might govern your logo, for example, the next two colors might support your website and blog design. Thank you for putting that together. Sometimes, the basics are all you need to effectively keep things in line. Alienware 8. A logo that was optimized for social media might look terrible on a poster hanging on the wall. I was traveling through DFW Airport when the new branding launched.

For a brand that works in a very hectic industry, like healthcare, building that initial trust is very important. Like with a compelling title page, they set the tone of their style guide very early. Photography, color, and even tone of voice appear in Urban Outfitters' California-inspired brand guidelines. They're every bit as controlling—they're not allowing their pleasant and affable copy to water down their brand—but they convey the message with a wink and a grin: "We're not a rules and regulations kind of company, nonetheless here are some examples of what we think is cool and what should be punishable by a red-hot poker to the buttocks. And while they occupy a small space on the shelf at a grocery store, Jones Soda is also strategically stocked in music stores, tattoo parlors, and clothing stores that are as quirky as the soda's own packaging. Marketing automation software. It was designed not only for a new brand aesthetic, but to scale up and down while looking the same across many platforms—a problem the previous logo struggled with. Jones Soda's brand is eccentric and unconventional. Tech Brand Guidelines Examples Tech brands are in a unique situation when it comes to creating brand guidelines. And when it is paired with a minimalist guide, the font looks even better.

Spotify's color palette includes three color codes, while the rest of the company's branding guidelines focus heavily on logo variation and album artwork. By using our website, you agree to our privacy policy. Sales CRM software. Colors are going to interact in different ways if they are used on a mobile device. Before you decide on any fonts , colors or graphics I would take a look at what your competitors are doing first. Blue is the only color allowed, along with various shades of gray. So gonna use this! In this brand style guide template, they use white space extremely well.

On the other hand, you could show what your brand is all about like ALC did above. Especially because a consistent brand is very important if you are hoping to raise money or gain the trust of new volunteers. I think they did a great job with the rebrand. How do you convey your company culture to prospective employees and fans of your brand? This includes showing what letters should be capitalized and if the name includes any spaces. View the full brand guidelines here. Naturally, the company's style guide is too. The latter describes and shows how the brand interacts with partner brands, such as Star Wars. Not every designer uses the exact same programs or ideas when creating something.

Minimalist Brand Guidelines 5. In this case, it was an image that must have spoken to them, and in turn, influenced their whole brand. However, a brand's editorial style guide can also go into much deeper detail about your buyer persona: what they like to read about, where they read it, their general reading level, etc. I also like how prevalent it is in the graphic, which also shows that they take this statement very seriously. By using our website, you agree to our privacy policy. Someone will be able to quickly get what their visual brand is about, just by looking at those photos. Modern Color Palette Brand Guidelines Example Every brand is going to include their company colors in their brand guidelines. Brand integrity is a fragile thing, so it needs to be treated as such. Nothing feels bunched up and even though there is a ton of information, you can easily move through it. You have been subscribed.

Make sure your employees know what weight each of your fonts should have. And there is a large amount of fribble and flummery in their clip art four-armed businessmen, camels erupting in magic and sparks to enhance the Skype layouts. An editorial style guide's main job is to commit to an editorial stylebook such as Associated Press or Chicago , how to phrase certain products, topics the brand can and cannot write about, and even other companies the brand can and cannot mention. Especially if your content is going to be seen on a bunch of different platforms, channels or social media networks. But if the branding you choose is too close to your competitors, all this work will be a waste. The use of duotones photos has become a huge trend, courtesy of companies like Spotify. People want to know that their company stands for the right things and will feel safe working there. The company extended this looped line throughout the brand guidelines document to create a visual flow while enforcing the visual identity.

Source: Cisco. Skype, now owned by Microsoft, focuses primarily on its product phrasing and logo placement. Before you decide on any fonts , colors or graphics I would take a look at what your competitors are doing first. Plus, these elements and ideas will be at the front of their mind whenever they are thinking about a new project or graphic! It is recognizable at once as being the younger sibling of the full logotype. This approach also allows companies to inject their brand voice into every aspect of their marketing. A good example is the now off-the-air Meerkat Manor, a show that, through clever screenwriting and narration, turns a nature documentary into a soap opera full of intrigue, romance, and betrayal. The designers over at Lovelytique went with that shape actually, as you can clearly see. And there is a large amount of fribble and flummery in their clip art four-armed businessmen, camels erupting in magic and sparks to enhance the Skype layouts. It also allows you to break a large document, like brand guidelines, into smaller sections very easily.

Creative Minimalist Brand Guide Example If there are certain patterns or swatches you want designers to use in your graphics be sure to include them in your brand guide. Minimalist Brand Guidelines 5. Ollo is so into color and typography, it turned its style guide into a game. Before you decide on any fonts , colors or graphics I would take a look at what your competitors are doing first. It will include information about the brand proportions, color policy, […]. It is recognizable at once as being the younger sibling of the full logotype. Make sure your employees know what weight each of your fonts should have. The design elements and customer engagement are finely tuned, demonstrating that a brand can be carefully orchestrated and still be fun. A broad color palette and lively layouts complement the rich, colorful history of the Carrefour brand. His name is Freddie, if you were wondering.

Your color palette can be as simple or as elaborate as you want, so long as your brand doesn't deviate from the colors you choose to include. This includes showing what letters should be capitalized and if the name includes any spaces. Urban Outfitters, a lifestyle retailer, is all about edgy designs and quirky product shots in its visually creative style guide. Make sure they are easy to find, like the Facebook brand guidelines did above. Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips and news. Some brands may use an internal team, or outsource it to another company. Not having a consistent brand voice will just leave the reader confused and could even lead to the loss of a customer. These standards are generally unrecognized by the public until you line them up side by side, but […]. Cohesive Brand Guidelines 2. Vino Divino sounds like they ply the wine generously—making sure it's not only a good product, but that they don't scrimp on portions either.

Creating a font guide like this also shows that certain fonts are important in maintaining consistent visual branding. The type still holds a bookishness to it, but with the swoop of a whimsical R and the pronounced ampersand I love the ampersand! Share this: LinkedIn Twitter Email. Someone will be able to quickly get what their visual brand is about, just by looking at those photos. Even though the University of Dayton has incredibly conservative brand standards, they managed to find a coherent way to market themselves in a way that is relatable to their market: all while maintaining their brand integrity. Your brand guidelines should obviously include a nice collection of authorized company visuals or images. Naturally, the company's style guide is too. People want to know that their company stands for the right things and will feel safe working there.

Asana definitely sticks out as the best one for me. We think that they have outlined basically everything that you need to include in your brand guidelines. Carrefour Hardly a page goes by when we don't see a footballer screaming through the pain, hair soaked with sweat, in this highly effective, emotive manual. Originally published Feb 4, PM, updated February 06 For some examples of brand guidelines, in use and behind the scenes, check out 36 Great Brand Guideline Examples from Content […]. Visitors can quickly learn about their primary and secondary colors thanks to this simple trick. In this incredible brand guidelines from Truth, they spend two full pages telling their employees how they should visualize data. Logo Development Brand Style Guide Standing out in the market is one of the main reasons that you are creating a visual brand in the first place. They're every bit as controlling—they're not allowing their pleasant and affable copy to water down their brand—but they convey the message with a wink and a grin: "We're not a rules and regulations kind of company, nonetheless here are some examples of what we think is cool and what should be punishable by a red-hot poker to the buttocks.

So gonna use this! Overall, the brand guidelines were jam packed full of information and enjoyable to go through — as some can seem like pulling teeth. There are 2. Click here to see OntraPort. Over the past few years, there has been a huge increase in brands using hand-drawn illustrations. It is mathematical, an ode to geometry. Previously, Walmart had been hyphenated—Wal-Mart—but that is gone from the new brand manual. This is a rebrand for the social media giant , moving away from the heavy "twitter" and lower-case t-in-a-square. Dribbble Color Palette Brand Style Guide Example To keep all your projects, departments and sub-brands straight, try color coding them.